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Cutlip was approached by a newly formed company called Sun Country Foods for a professional corporate website. Their main goal is to acquire brands that are dedicated to healthy eating, with Kretschmer Wheat Germ leading the way. They needed a site that could showcase Kretschmer, but also be expandable as the company grows.

Sun Country Foods purchased the Kretschmer Wheat Germ brand and manufacturing facility from The Quaker Oats Company, and needed to make the transition clear. Kretschmer packaging would soon be changing from Quaker Oats branding to Sun Country Foods. The timeline for this project was extremely condensed, as Sun Country Foods needed to quickly establish an online presence and identity within the food industry space. They wanted a website that could appeal to both consumers and businesses alike. We discussed creating the right balance between a corporate and natural aesthetic, without swinging too far in one direction or the other.

As mentioned, one of the biggest things to consider in designing the site was the ability for expansion since Sun Country Foods plans on acquiring more healthy brands in the future. The first thing we did after our initial meeting was set up daily goals that needed to be met on both ends to keep everything on track. The guys over at Sun Country Foods were impressively efficient with getting us content and design feedback, and Cutlip worked just as hard to meet each deadline as well. We can't stress enough the importance of quality teamwork in the design process, and it was a pleasure working with such a great group! The website was built using a cms platform that will allow for quick easy updates, and designed in a way that creates opportunity for multiple content options and configurations.

It took a lot of work and coordination in a short amount of time but we all think the Sun Country Foods website turned out to be pretty sharp!